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Cohort Analysis From01 Feb. 2023To31 Jan. 2024

User Cohorts are groups of customers who show similar characteristics in purchase behaviour.

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User Cohort Analysis

User Cohorts are groups of customers who show similar characteristics in purchase behavior. The user behavior is measured with metrics such as frequency ( no of transactions), recency ( days since the last transaction, maturity ( last order data- first order date) and Average order value etc.

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Components Definitions

Metric	Explanation
Users	Count of Users
Recency (in days)	How many times they order in the whole timeline
Frequency	How many times they order in the whole timeline
AOV	Average order value
Mean Days Delta	average gap between two orders in days
Mean OV Delta	average value difference between two orders in Rs
Maturity in days	last order date - first order date, how much time they have been in system
% of order out of total orders	% of order out of total orders
% of users out of total users	% of users out of total users

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